There are two licensing bodies SOCAN and Re:Sound and as a business owner, you have to pay both to play music legally at your gym. You can use the calculator on the SOCAN website to calculate the licensing costs with information for all types. Find the relevant information on the Re:Sound license page, choose the "Background music" option, not the “fitness activities” option as this option is meant for active fitness classes which need a very different licensing (read below).
Using any of those services at your gym doesn't cover your licensing fees, even if you are using the premium versions. In fact, all of those services are for non-commercial use only and you shouldn't use them at your gym.
Please be aware, that background music licensing can't be used for active fitness classes. It can be used only "background music" in the open gym areas. You have to request a separated licensing where the licensing fees depend on the number of people and number of classes.
We all know that gyms and fitness centres were among the businesses that were hit the most by the COVID-19 pandemic and lockdowns. Most fitness companies had to adapt their entire business models to match the 'new normal’, taking their services online or renting equipment to keep their members hooked.
After months of dealing with this hectic global pandemic situation, finally, most gyms are allowed to open again. However, after recent new waves of coronavirus outbreaks, some gyms were forced to close their doors again. As if running a gym wouldn’t be already hard during these crazy moments.
How to keep your clients engaged even if you are forced to close? Is it dangerous for your clients to train during this pandemic? How can you keep your clients’ interest after months of inactivity?
Well, today we’ll tell you everything you need to know to keep your business on top of it, even during a global pandemic!
It is clear that a better workout experience leads to higher retention. Hospitality is a great example. The hospitality industry is all about experiences that keep retention high. They think about all the aspects of the customers’ journey, including the smell of the shampoo and the music in the lobby. Have you thought about your music as well? It's quite important.
