It is clear that a better workout experience leads to higher retention. Hospitality is a great example. The hospitality industry is all about experiences that keep retention high. They think about all the aspects of the customers’ journey, including the smell of the shampoo and the music in the lobby. Have you thought about your music as well? It's quite important.
Marketing is most of the time focused outside the gym, and most of the budget is spent on member acquisition. And I totally understand why, you need to hit the new members' KPIs. But acquisition is just the beginning of the funnel, not the end, and some of the budget should be spent on engagement and retention.
We all know that gyms and fitness centres were among the businesses that were hit the most by the COVID-19 pandemic and lockdowns. Most fitness companies had to adapt their entire business models to match the 'new normal’, taking their services online or renting equipment to keep their members hooked.
After months of dealing with this hectic global pandemic situation, finally, most gyms are allowed to open again. However, after recent new waves of coronavirus outbreaks, some gyms were forced to close their doors again. As if running a gym wouldn’t be already hard during these crazy moments.
How to keep your clients engaged even if you are forced to close? Is it dangerous for your clients to train during this pandemic? How can you keep your clients’ interest after months of inactivity?
Well, today we’ll tell you everything you need to know to keep your business on top of it, even during a global pandemic!
