It is clear that a better workout experience leads to higher retention. Hospitality is a great example. The hospitality industry is all about experiences that keep retention high. They think about all the aspects of the customers’ journey, including the smell of the shampoo and the music in the lobby. Have you thought about your music as well? It's quite important.
Marketing is most of the time focused outside the gym, and most of the budget is spent on member acquisition. And I totally understand why, you need to hit the new members' KPIs. But acquisition is just the beginning of the funnel, not the end, and some of the budget should be spent on engagement and retention.
It’s almost January and your gym will be flooded with new members again. You’ll probably experience a flow of different groups with different characters, your music should change to fit the group(s) currently in your gym.
We interviewed fitness center visitors and found that people most often listen to hip-hop and rap to workout in the gym. Why are these genres the most popular and how to play them in censored form?
Choosing the right gym is a key aspect of any sports planning. If your clients don't feel comfortable with you, it's going to demotivate them from the exercise itself, but above all they will stop going to your gym. What does irritate the visitors of the gym the most? We went to ask them.
We love Spotify. It is the best consumer music app that ever existed. We are using it to find new music literally every day. But there are 5 major gotchas if you are using it at your gym.
A playlist of the best 40 workout songs on the internet. Powered by the GYM Radio with links to youtube - listen for free right now.
