By Jim Weights, GymRadio.com · 6 November 2026
Every member in your gym is listening to your speakers. A short radio ad between songs is the cheapest way to tell them about a new class, an offer or a personal training slot.
What to promote
- New classes and timetable changes
- Personal training and assessments
- Membership offers and referral rewards (“bring a friend”)
- Events and challenges, such as a HYROX simulation day
- Opening hours over holidays
- Supplements, merchandise and the café
How to write a 15-second ad
Fifteen seconds is about 35 to 45 words. Keep to one message, say who it’s for, and finish with one clear action.
- “New at the club: Saturday HYROX training, 10am in Studio 2. Book your place at reception or in the app. Train for race day with us!”
- “Refer a friend this month and you both get a free personal training session. Ask at reception today.”
How often to play ads
Music comes first. Two to seven short messages an hour, with at least two songs in between, is enough to be heard without annoying members. Switch an ad off when the offer ends.
Announce classes automatically
Class announcements a few minutes before each class fill studios that would otherwise start half empty: “Spin starts in 15 minutes in Studio 1.”
Make your first ad in about a minute
With the GymRadio.com Ad Studio, you tell us what to promote and we write the script from your website, record it in a natural voice and mix it with music. Nothing plays until you approve it. See how it works.